Hashtags: #STOP #THE #ABUSE Thumbnail Image

Hashtags: #STOP #THE #ABUSE

Understand hashtags to leverage them for consistent success online From Twitter to billboards, t-shirts and TV shows, the symbol has…

Reframing perceptions: A case study approach Thumbnail Image

Reframing perceptions: A case study approach

A cup of tea and a biscuit! This is the last thing one would expect when you get pulled over…

Video interview: In conversation with Chamila Thumbnail Image

Video interview: In conversation with Chamila

A talented writer who literally brings her words to life through Radio and TV, Chamila is an author, director, playwright…

“Effectiveness and Growth” – the lost words in today’s world of communication Thumbnail Image

“Effectiveness and Growth” – the lost words in today’s world of communication

“creative” “awards” “festivals” These are the words I hear bandied around in the advertising circles which I move around in….

Linkedin Marketing: Good, Bad and the Ugly Thumbnail Image

Linkedin Marketing: Good, Bad and the Ugly

Linkedin is predominantly ‘the’ B2B Marketing platform of our time. It has had its ups and downs especially with its…

9 tips on Digital Transformation of your business to drive customer success Thumbnail Image

9 tips on Digital Transformation of your business to drive customer success

We live in an age where we see digital native unicorns; a name fondly used for startups valued for more…