Hashtags: #STOP #THE #ABUSE Thumbnail Image

Hashtags: #STOP #THE #ABUSE

Understand hashtags to leverage them for consistent success online From Twitter to billboards, t-shirts and TV shows, the symbol has…

Reframing perceptions: A case study approach Thumbnail Image

Reframing perceptions: A case study approach

A cup of tea and a biscuit! This is the last thing one would expect when you get pulled over…

9 tips on Digital Transformation of your business to drive customer success Thumbnail Image

9 tips on Digital Transformation of your business to drive customer success

We live in an age where we see digital native unicorns; a name fondly used for startups valued for more…

Linkedin Marketing: Good, Bad and the Ugly Thumbnail Image

Linkedin Marketing: Good, Bad and the Ugly

Linkedin is predominantly ‘the’ B2B Marketing platform of our time. It has had its ups and downs especially with its…

“Effectiveness and Growth” – the lost words in today’s world of communication Thumbnail Image

“Effectiveness and Growth” – the lost words in today’s world of communication

“creative” “awards” “festivals” These are the words I hear bandied around in the advertising circles which I move around in….

The Strategic thinking behind protestors blocking roads. Thumbnail Image

The Strategic thinking behind protestors blocking roads.

Colombo-Negombo main road blocked at Wattala by protestors demanding for LP gas - Reporter: adaderana.lk Cotta Road, Borella blocked by protestors...
The Importance of the Framework of Relevance Thumbnail Image

The Importance of the Framework of Relevance

Another young life lost! What a shame!" This was the first thought which came to me as I saw the...
Promotion of new or modified products, to overcome the crisis. Thumbnail Image

Promotion of new or modified products, to overcome the crisis.

As promised, this is the 2nd follow-up article of the original article “Consumers are Angry”. Today, I’m going back to...
Consumers are angry! Should Brands Communicate? Thumbnail Image

Consumers are angry! Should Brands Communicate?

We all have faced many issues over the past 3 to 4 months. The days passed have been a roller-coaster...
Maintaining corporate image at a time of crisis. Thumbnail Image

Maintaining corporate image at a time of crisis.

We simply come to conclusions or make decisions based on information available to us. This is something very normal and...