Sharmila Cassim Captain

Sharmila Cassim Captain

Chief Strategy Officer

A respected figure in Strategic Marketing and Brand Management for over 2 decades, Sharmila has been responsible for catapulting some of Sri Lanka’s premier home care brands to their current positions of market dominance. She is a former Head of Marketing for CIC Paints and Project Manager for ICI Paints, Asia Pacific; and received 8 years extensive training in brand & marketing management during her time at Reckitt Benckiser Lanka (Sri Lanka). Sharmila currently holds an MBA from the Postgraduate Institute of Management, Sri Lanka and a Diploma in Marketing from the Chartered Institute of Marketing UK. She cites her immediate goals as being able to achieve increased growth for her clients and brands by exploiting her strengths which include Business Process Transformation for leading Consumer and B2B organisations.