We were asked to develop a brand name for a new corporate wellness company. Our challenge was to come up with a name which would cut through the clutter and speak distinctively to the hearts and minds of leaders in the corporate sector. We needed to do this whilst being in the space of wellness and health.
We could not afford to have any of our prospective clients to mistake us for some new investment fund, Business Magazine or software. We also knew that today in the corporate sector the employees are considered a valuable asset of the company. Also the adage “Health is wealth” helped us in arriving at the new name we developed for our client: WHEALTH.