Lanka Bell was the first to introduce CDMA phones to Sri Lanka. Though the market potential was great the sales of phones did not take off as well as anticipated. In fact after three months they had not sold even 10% of their targeted volumes. Suntel which followed Lanka Bell a couple of months later was doing muchbetter in sales. This was when they realized that they had a communication problem and came to Sarva.
We did a little exploration and figured out that the market did not know about Lanka Bell and what the new CDMA technology had to offer. Even though over Rs. 40 Million had been spent on advertising. This supported what the client told us. Which was that people in out of Colombo areas thought of Lanka Bell as a manufacturer of door bells.